START A BUSINESS AND LIVE YOUR PASSION · POST #3

POST-#3

So.. Just to recap with my ‘Start A Business & Live Your Passion’ Blog Series, Step #1 is to complete the ‘Research + Clarify’ Worksheets, gathering inspiration and really honing in on your passionate business and having all your goals and plans down on paper. Step #2 was making your business official.. applying for your ABN, business name, opening bank accounts etc and completing the ‘Start A Business Checklist’ If you have done this.. WOOHOO!! *High Five*

*Step #3 to Starting Your Business – Set Up:

From completing your research and plans you should have a good idea of what your initial start up costs are, what stock/materials you need, what equipment is required, you should have a clear vision of your business branding and mission and be ready to move forward and OPEN your business.. Squeeeeee! Whether your super excited, super nervous or beyond ready to start throwing confetti around and telling anyone who will listen about your new business you need to set up and get ready for Enquiries and New Customers/Clients. While it’s not necessary to have everything completely done and perfect before launching, in fact a lot of successful entrepreneurs and business owners took the leap and learnt on the way down, having a professional business and showing how passionate you are about what you do will help gain customers and clients.

·Setting Your Business Up·

·Set Up A Workspace: having a workspace is essential, a dedicated area to complete orders, store stock or get stuck in at your desk. If you have somewhere quiet or somewhere you can lock away at the end of the day even better.

·Purchase Equipment: what do you need to run your business? a computer, dedicated phone line, sewing machine.. what ever you NEED in order to complete your orders/services.

·Stock/Materials: start ordering your stock and materials, my advice is to start small and grow/order more as some cash-flow starts coming in from your initial orders.

·Social Media Set Up: in step #1 you should have already ensured your business name is available and registered for it so go through and set up your businesses Facebook Page, Instagram etc to reserve the name ready to promote your business.

·Purchase your business Domain Name: this is a cheap expense even if your not wanting a website right now, still purchase the domain name of your business! This way you own it and when your ready to set up your website you know the name hasn’t been taken. My advice on the whole ‘should I go with .com .com.au .co.nz?’ etc question is to think about where you want your product/service to reach, if you are a local business stay local with .com.au etc, if you have goals to reach out internationally or your services could be purchased from anywhere go .com. My recommendations for purchasing a domain name and web hosting are BlueHostGoDaddy or HostGator.

·Business Website/Email: having a professional website and dedicated email (hello@caseyjoan.com) automatically makes you appeal more professional to new customers/clients and having somewhere they can go to see your products/services and what you offer will lead to more enquiries/sales then not having one. For me to say use a professional graphic designer is obviously a given but I have seen so many start ups try and do it themselves, waste so many hours trying to set up their own website and end up frustrated and having a site that doesn’t portray your businesses message beautifully or authentically. You can find amazing designers who don’t cost the earth who will be able to design something in half the time and who have access to beautiful collections of design elements. As well as having access to someone you can bounce ideas off and who know trends and most likely already have access to the latest fonts and can help you narrow down the branding for your business.

·Marketing Materials: only order marketing materials if they are crucial to your business, if you are a online service based business then business cards aren’t really necessary but if you create handmade products then ordering business cards, stickers etc will be well spent (especially if they hand your business card to a friend). You can invest in price guides, letterheads and welcome packs designed to cohesively match your branding too, this could mean all the difference when clients are asking around for quotes and more information.

·Create Signature Systems: have systems in place that make your life easier and that work for YOU. I’m surprisingly a pen and paper girl, I like to have my to-do’s, schedule and reminders all in my planner but others couldn’t be without their calendar that links between every device they own.. do what works for you. If you receive enquiries place a note to contact in 5-7 days time to just check in and see if they have any further questions, if you receive orders you should have a system of how long each step should take and when it should be ready by, by creating your own system and knowing how it’s already going to work from your end will help you from becoming overwhelmed when your business really takes off.

With startups, purchase only what you need and invest where its going to pay off in the long run. Start where you are with what you have and expand/upgrade as sales start increasing, this way you won’t overdo it and overspend before you have even got your name out there.

If you have any questions or just wanna say ‘Hi’, pop a comment below x

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